Email Marketing

If done correctly, email is one of the most effective forms of online marketing available to your clients. So, why get into email marketing? We will show you: how it works, how to measure, the easy to manage, flexibility and working examples.


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Why email marketing works :

• It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.
  
  
• It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
  
  
• It's relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behavior (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
  
  
• It's completely measurable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Like most things, you'll only get true results from email marketing if you're prepared to put the effort in. It's incredibly important to get the foundation right. Make sure every one of your client's subscribers gave acceptable permission to hear from you. Ensure the newsletter or offer is relevant to and displays correctly in each email. Make sure to use a reputable service to ensure the message gets delivered.